Don’t freak out

Don’t freak out. Make small changes, one at a time. Focus on something simple and keep working at it until it becomes second nature.

When we start to question things and make changes it is often overwhelming. I say this from personal experience. It is always hard to start doing something new, especially when it involved making an effort.

It is easier to give up before you really get started. It is easier not to bother than to try and fail. We have all done it, especially when we are trying to give something up or make a significant change. Trying to get fit, deciding to read all your emails before you leave work, keeping your car clear, giving up drinking, saving money – (now you’ve got an insight into my world).

Physiologists could explain the reasons for all this. My simple view is that our attempts to change often fail because we try to do too much at once. We overload and pressure ourselves and we check out before we have really checked in.

Me and Mr Ethivore didn’t conscientiously decide to cut anything out and it didn’t happen over night. It happened step by step and we learnt as we went along. Small changes add up and they are easier to stick with. Whether you make one change or a series of changes it is all counts. If 100 people change 1% it is the same of 1 person changing 100% so if lots of us make even the smallest of changes the overall impact is very powerful.

For the record we have successfully changed our diets from 90/10 to 10/90 (I’ll explain more in another post), but the rest of it not so good, I’ll clean my car if I ever have to give you a lift!

Trying, one step at a time.

The Ethical omnivore.





Why Go Ethivore?

Everything you need to know for a healthy, varied and ethical diet. Pause Netflix it is time for a reality check. The food industry is in crisis, it really is screwed…

  • Public health scares
  • Widespread systemic animal cruelty
  • GMOs entering the food chain
  • destruction of the rain forests
  • misuse of antibiotics leading to superbugs
  • massive areas of soil erosion
  • omega 3 and 6 imbalances
  • devastating pollution of our seas
  • decimation of bees and wild birds
  • bacteria laden meat in our kitchens
  • family farms going bust, factory farms on the increase
  • Bill Gates investing in weird science
  • extinction of wild animals
  • food has never been cheaper yet millions of people are starving …do you need to hear any more

Agri business is HUGE, it a multi billion pound industry, it is up there with defence, oil, pharmaceuticals and controlled at the highest levels of government. Guess what? – you are the most powerful person in agri business, the consumer. Agri business needs to control what you buy and all aspects of food production and distribution, this is how they make their huge profits, something they are doing very successfully

Why? Because we don’t want to know what goes on behind closed doors, in windowless sheds housing 1000’s of chickens or pigs, dairies with no pasture, rows upon rows of caged chickens laying eggs, chemical pools thick with salmon, we look the other way, we don’t ask questions, we tuck into our dinner, we marvel at how cheap chicken is and we quickly forget one health scandal to the next. We are the walking dead, marketing led zombies.

Food should be a delight, it should be nourishing, full of flavour, it should build communities, support our landscape, work with nature, but the majority of food we choose everyday, that we buy in supermarkets and eat in restaurants is really none of these things.

So what can you do about it, and where do you start? Simple, join us and gain the knowledge you need to make the right choices to enjoy an ethical, healthy and varied diet.

If you AGREE with any of these statement then Go Ethivore and become an ethical omnivore.

  1. ‘You are what you eat’, good diet choices directly benefit our health and our lives.
  2. Humans, animals and the environment should not suffer so that the food industry can make bigger profits.
  3. Food should be produced in a way that doesn’t puts both our short and longer term health at risk.
  4. We should support good farming practices to ensure continued access to great tasting food that is good value and high quality.

Everyone is welcome, whether you change 1% or 100% – every change counts.

Start today – Ethical Omnivore 101 (the basics):

  1. Don’t buy factory farmed animal products – industrial farming of animal products is widespread and on the increase, choose free range, organic, credible assured schemes, grass fed produce.
  2. Raise your expectationsall animal or plant produce should be good quality. If it isn’t, change your supplier, rethink what you buy. Support suppliers that promote good practices and share our views.
  3. Reduce the amount of meat you eat The quantity of meat consumed in a traditional Western diet is proven to be unhealthy and unsustainable. Switch your meal choices and choose alternatives.
  4. Be open minded Being an omnivore doesn’t mean we can’t access and use techniques, ingredients and information normally reserved for veggie diets. 
  5. Try a plant based dietthe easiest way to a healthy diet and freedom to choose is to understand how to enjoy a fully plant based diet. You can then choose to add animal products rather than the other way around – We’ll help you!
  6. Make time to cookHaving the ability to cook a wide variety of food e.g. slow cooking meat, making amazing veg dishes, understanding pulses etc. increases our food choices and the control we have over our diets.
  7. Waste not want notThink about the food you throw away. Work to reduce waste, use leftovers, freeze excess food, think quality over quantity, avoid food going out of date.
  8. Ask questions and read labelsquestion what is considered ‘normal’ and don’t make assumptions. The industry is very good at keeping us in the dark. Fancy restaurants or smart packaging doesn’t mean ethical produce.
  9. Support independent ethical farming – You can find better produce at a better price by cutting out the middle men. A direct farmer to consumer marketplace would really enhance our food choices.
  10. Take responsibility for your own diet and health – Don’t rely on the industry for a healthy diet, their view point is biased and focused on profit. Read and learn, all the information you need is out there.

We have lots of great information so keep reading, your feedback is essential so keep sharing!

P.S. If you want to learn more about us please read the ‘About’ page on our website. We are a not-for-profit organisation focused on sharing useful information about the food industry, good food and healthy eating to benefit us all.






The diet battlefield

What are the different diets?

There is endless debate about diet. We divide ourselves into our separate groups, rarely seeing eye to eye. The debate is multi layered and warrants open debate. If we shared information, pooled the best of our knowledge and acted as a common group we would all be much better off.  That is the approach of the Ethical omnivore. Let’s talk about health issues, sourcing good produce, the dark side of the industry, how to soak beans to avoid flatulence, where protein really comes from and that we can live without dairy if we so choose.

Common diets overview:

Vegan – a diet and lifestyle that excludes consumption and using of all animal products (meat, diary, fish, eggs, honey, wool, leather etc). Focused on animal welfare issues.

Plant based – similar to Veganism but focused on health and inclusion of whole plant based foods.

Ethical omnivore – A plant based diet with the additional of ethically sourced animal products to varying quantities. (Excludes factory farmed produce).

Flexitarian – Also know as a flexible vegetarian. Adding occasional animal products.

Vegetarian – a diet that excludes meat and fish but does include diary and eggs.

Pescatarian – a diet that excludes meat but does include fish, dairy and eggs.

Reducetarian – a diet that aims to reduce the consumption of animal products.

Omnivore – a diet where anything goes, meat, fish, veg, dairy, eggs.

Carnivore – reserved for wolves, none of us are carnivores, we are herbivores and omnivores but never carnivores however much you think you like steak!