Marketing – YOU are their secret weapon

Gu desserts – no GuD for hens

Gu desserts is a luxury brand with an annual turnover of around £25M. Their individually packaged desserts for two people cost around £3.00 (between £15 – £25 per kg). This is between 1.5 and 3 times the cost of equivilent premium brand desserts (Tesco Finest / Waitrose).

For comparison (FR eggs = Free range eggs):

  • Chocolate melt middles – Gu = £1.50  / Tesco = £0.74 / Waitrose (FR egg) = £1.11 (per KG)
  • Lemon cheesecake – Gu = £1.90 / Tesco = £0.55 / Waitrose = £0.67 (FR eggs) (per KG)
  • NY cheesecake – Gu = £1.93 / Tesco = £1.53 (FR eggs) / Waitrose = £1.23 (FR eggs) (per KG)

A luxury product, slick packaging, high cost, I would expect top notch ingredients? Sadly not. I contacted Gu to confirm that their desserts were not made with free range eggs. Despite their wordy reply about their moral conscience as a company and promotion of their great tasting desserts the long and short was that they do not use free range eggs in their desserts. They advised that they use barn eggs and claimed this was due to a lack of availability of free range eggs.

I questioned this further on the basis that barn eggs makes up a mere 1.2% of egg production in the UK versus 48% from free range eggs I got a second similarly lengthy yet contentless reply adding that it was a cost decision. I hoped to find something to persuade me not to find fault in these facts but I kept coming back to the same conclusion. They sell the most expensive desserts on our supermarkets shelves and yet they are penny pinching on ingredients, hoping that none of us would notice or care?

When we buy a product and support a brand we are voting for what we think is acceptable. Read the labels and place the right vote. Brands that lead the way and don’t wait for consumer pressure get my vote every time.

Gu is owned by Noble foods, acquired in 2009 for an estimated £35M. Noble foods is the UK largest egg producer, handling over 60 million eggs per week.





Coffee – our roving reporter reports

Mr Ethivore (AKA Booba) is always on the hunt for a coffee on his way to work. He aims to buy a non dairy milk alternative mocha-choco-chino (flat white). Today he reported ‘Wow, Starbucks had coconut, oat and almond milk alternatives!’

He also commented that Costa now have coconut as well as soya milk and that their coffee is better (in his view).

When buying your daily coffee look for organic milk or milk alternatives.


Only 3% of us get enough fibre

Whilst most of us worry about getting enough protein or calcium the reality is the biggest deficiency in our diets is fibre. 97% do not get enough fibre. Fibre only exists in plant based foods, vegetables, grain, fruit, beans etc so with our western diet revolving around animal based products is causing us to face an uphill battle. It is recommended that we get at least 30g per day, but most of us get around half of that.

This leads to worrying health risks including diabetes, irritable bowel syndrome, constipation, diverticular disease, colon cancer and heart disease. Also a little know fact is that a fibre rich diet can aid weight loss . I can vouch for that, since converting to a plant based diet I am never hungry.

Adopting a plant based diet as part of your move to becoming an ethical omnivore will naturally increase your fibre intake. A win/win all round.


Factory farming – The Elephant in the room

It is hard to believe that the choice you make when browsing in a supermarket in your home town in the UK can be having an effect on the survival of Elephants in Sumatra. Well it is true, factory farming involves global supply. The food we feed factory farmed animals that could otherwise graze in fields is grown in other continents. It is creating a global imbalance and is benefitting no one.

Watch this short video from CIWF to get a clear insight into these issues.